GTA Direct Mailing Campaigns
Benefits of Direct Mail Marketing
As many dentists search for new ways to reach patients and prospects, traditional marketing approaches like direct mailing campaigns are often replaced with online marketing strategies such as: Social Media Marketing, Search Engine Optimization, Online Video Marketing, Cold-Emailing, and Blogging over traditional marketing methods. However, traditional marketing methods like Direct Mail Marketing Campaigns still offer value to your overall marketing strategy. Here are some reasons why:
Highly Targeted
Direct mail can be highly targeted. We tailor each direct mail campaign to highlight a specific service, promotion, technology or event to appeal to the desired audience. Designing an “all-in-one” mail piece that will cater to everyone no longer works. Thus, potential patients receive only offers or information that meet their individual needs or buying habits.
Stand Out From The Crowd
Our dental marketing team has the experience to create and execute a direct mail campaign from design to printing and delivery via Canada Post or the local newspaper. We will draft your message to meet your marketing criteria, recommend the best format and size and deliver your mail piece to your desired target area right on time.
The Personal Touch
Your sales piece has the ability to connect with your potential patients at a personal level to establish a strong bond with your brand. You walk right into their home, sit down at their dining room table and present your product with expertise that only you can deliver. Expect a 1 percent or 2 percent return on investment. Even if they don’t buy right away, your brand will be the first on their mind when they are ready to buy. Repetition at least 2-3 times per year is key.
Reach More Potential Patients
For most dental offices, a large number of their potential patients are not computer and internet savvy or just don’t have the time to search online. Direct Mail Marketing helps reach that segment which is not likely to find your business or learn about your products on the internet.
Multiple Formats Make Direct Mailing Versatile
The wide variety of formats and options, from postcards with perforations, to flyers and brochures, help keep direct mailing fresh and effective. See below for quotes.
Promotions & Deals Increase Sales
Sending promotional offers and coupons that are tied with seasonal events, sought-after services like dental implants, Invisalign, cosmetic and sedation dentistry can be an effective way to realize sales growth. You need a strong call to action to generate a response.
No Complicated Analytics
It’s quite easy to find out if someone has taken action with direct mail. There are no complicated tools necessary – just measure the response rate of phone calls or coupons that you receive back. These are some of the easiest ways to determine if you sent out the right piece to the right demographic. Future campaigns can be tweaked as necessary.
Increased Branding Power
Look at your direct mail marketing as a means to support your online marketing efforts by increasing trust in your brand and protecting your market share. A cohesive marketing campaign that includes both traditional approaches, like direct mail, and new technology, raises awareness and reaches patients and prospects who may prefer more established marketing venues.
The Shift To Internet Marketing Favors You
The shift to internet marketing is lessening competition and makes direct mail marketing more effective. The only way to find out is to test the market with a highly targeted campaign and benchmark the results. If you are outside the GTA, you are more likely to see better results from your mailing campaigns.
Despite the attention currently paid to other forms of marketing, direct mailings still occupy a well-deserved place in thoughtful, comprehensive marketing campaigns. The flexibility, affordability, and user-friendliness of direct mail make it an excellent option for any company that wishes to create a cohesive and effective marketing program.
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